CB11/WIPO: Workshop for managers and staff of small and medium-sized enterprises (SMEs), 17-18 October 2005 – Skopje, FYR Macedonia

This workshop was organised jointly with WIPO and attended by managers from governmental and non-governmental institutions, IP representatives, inventors and small and medium-sized enterprises taking part in the TEHNOMA fair.

Experts from the UK, Germany and WIPO covered topics such as marketing and branding strategies, use of trade marks, GIs and industrial designs for business success for SMEs.